Launch Honda Africa Twin CRF1100
Client : Honda France
Mission: Promote the new Honda Africa Twin motorcycle to dealers during a unique 3-day road trip between France and Spain.
The ride&drive team knows how to design impressive routes, with specially-selected technical stages that are both different and innovative, and that highlight the qualities of the motorcycle being tested. That’s what Honda dealers and partners got to experience once again for 3 days during the presentation of Honda’s new Africa Twin: magnificent winding roads, technical pathways and breathtaking rest spots. It was an enjoyable off-road ambiance from Biarritz to Genos, passing through Spain. What better way to soak up what this new all-road motorcycle has to offer?