Client : Segway
Mission: Organise the media relations for Segway during the press days at the EICMA exhibition.
Segway has always been an innovator; ever since launching its first personal transporter in 2001. The world leader in the industry, the company is taking on the quad and SSV markets with a new technological breakthrough, so naturally, the company called on the ride&drive team to mark this milestone at the EICMA exhibition in Milan. The first Swiss-Chinese partnership was a success!