Ultimate Roadtrip Goldwing
Client : Honda France
Mission : Launch and presentation of the new Gold Wing to 200 French dealers in Corsica
The ride&drive team chose a rider’s paradise to launch the Gold Wing motorcycle for French distributors.
The spirit of Honda is to make riding a dream: the ride&drive team organises event logistics from A to Z with a dose of goodwill, attachment and loyalty. After four days of riding in Corsica, each dealer went home with their very own Gold Wing. It’s a communication activity that reinforces Honda’s position and convincingly engages its distribution network.